Sustainable Tourism Essay Example

Sustainable Tourism Essay Name: Course: Instructor: Date: We will write a custom essay sample on Sustainable Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sustainable Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sustainable Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sustainable Tourism Sustainable tourism is defined as tourism initiated to provide tourism with the lowest environmental impact and cultural alterations of a location. This ensures that there is the presence of sustainable development while ensuring the development of future employment of local populations. There are numerous aspects of sustainable tourism, which could be actualized, in the contemporary society (Swarbrooke, 5). They include eco-tourism, green tourism or travel, environmentally and culturally sensitive tourism fair trades and ethically sensitive traveling for the tourists as well as for the tour operators. Other definition of sustainable tourism include the use of tourism as a means for management of resources for the overall economical, societal and aesthetical fulfillment of the needs of the populace of an area engaged in tourism as an income generating action. The tourism industry is considered as one of the largest industries in the world given the high incomes generated from the industry. However, as an income generating industry and size it is considered as one of the most demanding industries due to the need for quality infrastructure for access by the tourists. Hence, countries with inadequate resources for establishing high end or adequate infrastructure are unable to tape sufficiently into the tourism industry (Swarbrooke, 13). Establishment of infrastructure is considered as one of the main prerequisites by authorities into tapping into the tourism industry adequately. However, establishment of infrastructure plays a significant role in the degradation of the natural surroundings of an area as well as disruption of economic and cultural aspects in a given community. On the other hand, tourism plays a great role in improving the economic conditions of areas or countries, which are involved in sale of tourism products to the international, as well as the local markets. Tourism according to the World Travel council (WTTC) accounts for the provision of more than 255 million jobs around the world, which translates, to 10.7% of the total global labor force. This is an impressive figure in that numerous numbers of people rely on tourism as a sole source of livelihoods to support themselves as well as their families (Stakeholder Forum’s Towards Earth Summit 2002, pp. 3). Aspects of tourism such as ecotourism in the past were not considered adequately by tourism authorities around the world. There have been negative perceptions about the effects of ecotourism and other conservative forms of tourism around the world. This is because authorities need to use the channels, which they consider as appropriate for generating the most revenue without consideration for their surroundings, as well as the diminishing cultures of the various communities in the tourists’ sites or areas. There is a dire need for sensitization of communities as well as governmental agencies involved in promotion of the various tourism products. However, aspects such as ecotourism could not fully discover the ability of transforming the tourism industry into a conservative medium for both culture and environment. Tourism in developing countries constitutes more than half of the GDP accrued from such entities. In addition, this is also the same for lower middle-income countries around the world. This is evidenced by the presence of the top tourists destinations around the world situated in low incomes countries where majority of their populace live under the minimum wage. Between the years 1990 and 1997, the economic growth of many countries identified as tourist destinations accounted for more than 50% of the total revenues of the countries identified as key destinations (Stakeholder Forum’s Towards Earth Summit 2002, pp. 7). It is evident that tourism could be used as a platform for propagating conservationism. However, it is also a means for damage of the environment because of the numerous developments needed to ensure that the tourists have adventure in the course of heir visits. Environmental damage usually takes place in the form of new infrastructure developments as well as the burden placed on a location due to the increase in the populace. Higher populations necessitate the need for development of new social amenities as well as other infrastructure. The consequences of such investments in infrastructure have a great negative impact on the society, as well as the environment. Tourism has a strong disruption especially on the culture and societal structures of a certain community (Swarbrooke, 25). Such negative impacts include the financial leakages associated with the increased income and inflows of funds in a community resulting in an increase, in the costs of living in an area engaged in tourism and related activities. In addition, it also results in other negative societal impacts such as gender bias in terms of access to the various resources such as societal amenities. Other impacts include sexual exploitation resulting in commercial sex industry growth, imbalances in the formal ad informal sectors, imbalances in domestic and international tourism leading to bias among the various communities due to the need to fight for resources. Tourism usually depends on the natural environment to accrue revenues from tourist visits. Increase in urbanization in the various tourist destinations around the world, results in the destruction of the natural flora and fauna of a destination because of the need to create space for new settlements and the processes of industrialization. Sceneries, cultural heritage, natural features and biodiversity usually constitute the main attractions to tourists. It is essential for tourist authorities to ensure that the various tourists’ sites are protected from pollution in terms of both the environment, as well as the cultures of their respective communities or countries. Efforts for safeguarding the environment should be placed as a high priority for governments as this would ensure that the countries are able to sustain and uphold their heritages. This is essential, as it would accrue long-term societal and economic benefits to the governments as well as their respective populations. Areas or locations where there is minimal human interference are usually considered as fragile and susceptible to degradation by little or any other level of human interference. Areas such as small islands, coastal locations, wetlands, mountainous regions, as well as deserts usually are among the main attractions for tourists in the numerous venues around the world. However, the identified natural areas are usually fragile areas, which are susceptible to changes in the surroundings because of interference by any form of human activity. Hence, any form of degradation by human activity is usually considered as a start to the reduction of allure of a tourist attraction. Marketers and tour operators usually use the term â€Å"ecotourism† as merely a â€Å"greenwash† marketing tool for attracting environmentally sensitive tourists. Tour operators usually use unsustainable forms of tourism, which materially affect the environmental conditions of tourist locations. Fragile areas usually appeal to tourists who want to witness nature at its best, which has not been polluted by human activities (World Tourism Organization, 26). High wastage traits of the foreigners or tourists into a natural habitat usually pose a threat to the environment irrespective of the guise of conduct of ecotourism or sustainable tourism. Such could also happen in areas where there are inadequate social amenities such as waste management resources to accommodate the unprecedented influx in the number of individuals. Unsustainable tourism usually incorporates various possibilities of degradation of the environment, cultures within a given tourist attraction. The gradual degradation of areas, which are considered prime attractions of the tourists could result in negative impacts on the society, provided if the communities rely on the areas for sustenance. The resultant effects could include new means of accrual of income for the community, if the areas become unattractive for the tourists if the areas are degraded by the influx of visitors and other human activities. Such could be an increase in crime, adoption of prostitution as a means of accrual of incomes, child labor and sexual exploitation of children as well as adults. Hence, it is essential to ensure that such areas are sustained and accrue long-term benefits to the respective communities (Miller, Twining-Ward, 33) Ecotourism is one of the main approaches, which could be assumed for the achievement of sustainable tourism and accrual of both societal and economic benefits. Another assumable and common approach that is gaining popularity around the world is responsible and pro-poor tourism. Poverty alleviation through tourism is a new approach as that assumed by the World Tourism Organization, which aims at reduction of poverty among communities around the world situated in the major tourist locations. The adoption of sustainable tourism could enable the attainment of the goals of sustainable development coupled by the presence of other benefits such as revitalization of economies, support to local communities in tourist locations. Others include protection of the environment as well as protection of the environment and generation of savings in terms of the costs and efficient tourism for the tour operators as well as their respective companies (Herremans, 29). Attainment of sustainable tourism could be achieved through the development of policy tools, awareness programs, and local participation of the communities in sustainable tourism and the implementation of plans for attainment of sustainable tourism goals. Main strategies for achievement of sustainable tourism in the contemporary society should be an incorporation of the various goals and needs of the community, the environment and the tourism industry. The governmental tourist agencies could ensure that the host communities within the various tourist locations are able to manage the visitation of their respective tourist locations (Ioannides, Apostolopoulos, Sevil, 17). Such would ensure that they are able to accrue maximum financial benefits are accrued to the communities. In addition, this would ensure that such communities are able to reduce the negative cultural implications, which could be resultant from the new forms of tourism, which are developing, in the modern society. It is also essential for governmental agencies responsible for tourism as well as other stakeholders to ensure the presence of productivity and diversity of the various tourist habitats through the implementation of the various conventions and agreements adopted for the achievement of sustainable tourism goals (Middleton, Hawkins, 37). Cooperation and coordination between the various agencies involved in tourism is needed. Enhanced coordination and cooperation would ensure the presence of foreign direct investments and partnerships with interested parties in either public or private sectors for investments in new means of sustainable tourism. Investment support is usually essential for the establishment of programs as well as infrastructure for sustainable tourism. This is aimed at promotion of new plans for the development of new strategies by defining the responsibilities to be assumed by the various agencies and stakeholders. Such ensures that all the involved parties have defined responsibilities in the attainment of sustainable development and tourism practices. In addition, there is also need for the ratification of the international as well as national agreements for the implementation of legal mechanisms, which would ensure that the tourism communities accrue maximum benefits as well as the achievement of sustainable development and adoption of better and naturally sensitive forms of tourism. This involves the evaluation of the current legal frameworks, regulatory frameworks, for development of new strategies for the needed changes to ensure transition from the existing frameworks to new frameworks for the achievement of sustainable tourism (Font, Ralf, 33). The participation of the citizens and respective communities in their respective tourist locations is paramount to ensure that the communities share ideas, which they would want, factored in the new forms of tourism. The community would be able to ensure that the new policies are in line with their needs and wants as well as their best interests are factored in the proposals. They would also become part of stakeholders in the assessment of the environmental impacts posed by the various tourism activities (Eagles et al, 41). Such assessment is essential as it ensures that the community is able to understand the necessity of the conservation efforts to ensure long-term benefits for the community. In addition, it is also essential for the establishment of initiatives and programs, which promote the interaction between the host communities and the tourists (Budruk, Rhonda, 32). This is essential as it creates a better understanding of the needs of the other party; the tourists understand the needs of the host community whereas the community understands the needs of the tourists. Such an understanding enables cooperation in terms of the developmental and tourism initiatives for achievement of sustainable forms of tourism. The main strategy for the establishment and identification of a path to be assumed in the establishment of sustainable forms of tourism is based on designing and planning of a plan for achievement of sustainable development and tourism. This involves set up of countrywide policies, which would ensure the achievement of development. It also involves in the examination of various factors such as the potency of influence on the economical, political, societal and cultural implications associated with the introduction of new tourism products, which are essentially sustainable. Work Cited Budruk, Megha, Rhonda Phillips. Quality-of-life Community Indicators for Parks, Recreation and Tourism Management. Dordrecht: Springer, 2011. Print. Eagles, Paul F. J, Stephen F. McCool, Christopher D. Haynes. Sustainable Tourism in Protected Areas: Guidelines for Planning and Management. Gland, Switzerland: IUCN–the World Conservation Union, 2002. Print. Font, Xavier, Ralf Buckley. Tourism Ecolabelling: Certification and Promotion of Sustainable Management. Wallingford, Oxon: CABI Pub, 2001. Print. Herremans, Irene M. Cases in Sustainable Tourism: An Experiential Approach to Making Decisions. New York: Haworth Hospitality Press, 2006. Print. Ioannides, Dimitri, Yiorgos Apostolopoulos, Sevil F. So?nmez. Mediterranean Islands and Sustainable Tourism Development: Practices, Management and Policies. London: Continuum, 2001. Print. Middleton, Victor T. C, Rebecca Hawkins. Sustainable Tourism: A Marketing Perspective. Oxford: Butterworth-Heinemann, 1998. Print. Miller, Graham, Louise Twining-Ward. Monitoring for a Sustainable Tourism Transition: The Challenge of Developing and Using Indicators. Wallingford, UK: CABI Pub, 2005. Print. Stakeholder Forum’s Towards Earth Summit 2002. â€Å"Sustainable Tourism-Turning the Tide† Economic Briefing, No. 4, 2002. Print. Swarbrooke, John. Sustainable Tourism Management. Wallingford, Oxon, UK: CABI Pub, 1999. Print. World Tourism Organization. Sustainable Tourism Management at World Heritage Sites: Enhancing Inter-Agency and Stakeholder Coordination for Joint Action. Madrid: World Tourism Organization, 2009. Print.

Free Essays on Lenin

Lenin’s Legacy The continuing presence of Lenin’s body on display in the Masoleum on Red Square has great historical significance; it represents Lenin’s promise of prosperity and equality. Lenin, the father of the Russian Revolution, along with other revolutionary groups, waged war against czarism, banishing tsarist Russia and instituted a new Russia, the Soviet Union. He introduced and established a new ideology- socialism, which promised the Russian citizens the power to govern themselves. He took on the difficult tasks of radically amending all aspects of Czarist Russia- political, economic, military and social policies. These policies set a precedent for other leaders, who very often used Lenin’s cult to justify their own proposals. Lenin laid the foundations for a state so rugged that it would endure for seventy years, and so powerful that it would eventually challenge the United States for world supremacy. Lenin’s tomb is symbolic of his legacy. Tsar Nicholas II abdicated his throne on March 3, 1917, ending over three centuries of uninterrupted Romanov rule in the Russian empire. The old regime was gone. A phenomenon of dual power emerged in Russia by March 1917 where the Provisional Government and the Petrograd Soviets shared ruling power. This system was soon overthrown by Lenin’s Bolsheviks who created a violent revolution with the help of the workers strikes of 1917. The Lenin platform was effective because it encompassed the desires of most segments of society- â€Å"Land, peace, and bread.† Unlike other parties struggling for power during the Revolution, Lenin wanted to end Russia’s involvement in WWI. This gained him considerable military support. Lenin also called for an end to the old provincial governments and the turning over of all land to the peasants immediately. This gained him support from the large peasant population, which accounted for 80% of Russia’s citizens. Lenin also noted ... Free Essays on Lenin Free Essays on Lenin Lenin’s Legacy The continuing presence of Lenin’s body on display in the Masoleum on Red Square has great historical significance; it represents Lenin’s promise of prosperity and equality. Lenin, the father of the Russian Revolution, along with other revolutionary groups, waged war against czarism, banishing tsarist Russia and instituted a new Russia, the Soviet Union. He introduced and established a new ideology- socialism, which promised the Russian citizens the power to govern themselves. He took on the difficult tasks of radically amending all aspects of Czarist Russia- political, economic, military and social policies. These policies set a precedent for other leaders, who very often used Lenin’s cult to justify their own proposals. Lenin laid the foundations for a state so rugged that it would endure for seventy years, and so powerful that it would eventually challenge the United States for world supremacy. Lenin’s tomb is symbolic of his legacy. Tsar Nicholas II abdicated his throne on March 3, 1917, ending over three centuries of uninterrupted Romanov rule in the Russian empire. The old regime was gone. A phenomenon of dual power emerged in Russia by March 1917 where the Provisional Government and the Petrograd Soviets shared ruling power. This system was soon overthrown by Lenin’s Bolsheviks who created a violent revolution with the help of the workers strikes of 1917. The Lenin platform was effective because it encompassed the desires of most segments of society- â€Å"Land, peace, and bread.† Unlike other parties struggling for power during the Revolution, Lenin wanted to end Russia’s involvement in WWI. This gained him considerable military support. Lenin also called for an end to the old provincial governments and the turning over of all land to the peasants immediately. This gained him support from the large peasant population, which accounted for 80% of Russia’s citizens. Lenin also noted ...

From Schumpeter to Open Innovation Thesis Example | Topics and Well Written Essays - 1000 words

From Schumpeter to Open Innovation - Thesis Example To some people who have not grasped the true import of design in innovation, design is still descriptive of the superficial polish of neater appliances and cleaner graphics. This, however, is far from the truth (Sandberg, 2011). Today’s business trends are dictated by customers. It is an established fact that today’s buyers are not interested in procuring products but will spend money to purchase ‘meanings’. There are different ways in which people use the things they buy; most of these are due to socio-cultural, psychological, or utilitarian reasons. Innovation, in today’s business scene, is inextricably connected with design. The whole subject of design has grown to be a significant benefit for numerous industries. It also functions as an important tool in warding off commoditization. Business analysts have discovered in past researches that all manufactured goods and services being traded in industrial markets have an inherent meaning (Verganti, 2009). Companies, therefore, ought to focus on more than just functions, features, and the performance of manufactured products and seek to comprehend the true meanings given to products and services by consumers. Such meanings cannot be innovated but have to be recognized by manufacturers. User-centered viewpoints have brought about powerful methods for appreciating how consumers give meaning to the products that they purchase. There are companies that have used design to revolutionalize their entire way of doing business while also accruing massive profits. Corporations such as ‘Google’ and ‘Apple’ are now way ahead of their business rivals as a result of their efforts in placing design at the forefront of their corporate objectives of innovation (Lockwood, 2009). The researchers that make products for these firms actually seem to be able to read the minds of their consumers even before the consumers themselves are aware of what they will

Significance of the Rose in Human Societies around the World. The Research Paper

Significance of the Rose in Human Societies around the World. The origin, kinds and meaning of roses - Research Paper Example For over thousands of years, the rose has been used to signify innocence, adoration, and most essentially, love in different societies. It is one of the most important commercially grown flowers around the globe with tons of rose flowers being imported and exported around the world for various reasons, key among them for aesthetic purposes (Board 638). Another use of the rose flower in the contemporary society is the abstraction of rose essence, which is used in the making of beauty soaps, lotions, and beauty treatments. Another product derived from rose flowers is rose water, which is used in artificial additives to create a rose flavor in confectionaries and various foods from around the globe (Board 638). 2. The origin of roses In retrospect, there are reportedly over 120 different species of the rose flower, which are thought to have existed long before humankind. According to Board, in Oregon and Colorado in the United States, anthropologists reportedly located fossils approxima ted to be close to thirty million years of age (638). The University of Illinois extension states that the gardening of roses is thought to have started roughly 5,000 years ago (illinois.edu). While the different species of rose flowers are scattered across the earth’s northern hemisphere from America to Africa, their farming is thought to have originated in China. Roses were widely cultivated in the Middle East during the Roman era, and were used for aesthetic purposes, for ancient treatments, and as a fragrance (University of Illinois Extension illinois.edu). The art of rose flower gardening was perfected in Rome according to the University of Illinois Extension, where the noble class created extensive rose gardens for the public, particularly in the south (illinois.edu). 3. Different Kinds of Roses and their Different Meanings Different types of roses are culturally associated with different meanings. According to Shannon, red roses are used in human societies to signify l ove for each other, as well as respect (ask.com). They are mostly exchanged during days and occasions associated with passion such as Valentine’s Day, wedding anniversaries for loved ones and other occasions attributed with romance. They are known all over the world to espouse true love. White roses on the other hand are used as an embodiment of spirituality and religion. Straight from traditions, white roses are associated with religion and are deemed as signifying innocence, purity, admiration, and modesty (Shannon, ask.com). White roses have also been accepted over time to indicate loyalty, honesty, and awe, all of which are essential attributes in enduring friendships (Shannon, ask.com). Yellow roses are culturally deemed to be embodiments of friendship and a nature of amiability. Over time, this outlook of yellow roses has grown to include a perception of the flowers signifying the happiness and bliss that is present among friends (Shannon, ask.com). While in the Victori an times, it was regarded as a representation of jealousy, in the contemporary society, yellow roses are exchanged between friends on special occasions such as baby showers, graduation, birthdays, and work related events (Shannon, ask.com). Pink roses are deemed to symbolize femininity, elegance, tenderness, perfection, and cultural fulfillment in various human societies (Shannon, ask.com). These flowers bear a further meaning that is expressed in the deepness of the hue of the flower. A rose flower that is a deep pink for example is an emblem of thanksgiving and admiration; on the other hand, a pale pink colored rose flower suggests sympathy, tenderness, grace, and elegance (Shannon, ask.com). Orange roses bear the attribute of warmth and enthusiasm

Decision Making Essay Example for Free

Decision Making Essay 1.What issues would you take into account? The stakeholders welfare, responsibility towards the society (in this case it can be identified as United States or as broad as the global inhabitants) which includes environmental issues, and also the ethics. For sure one more important issue is profitability or survivability of the firm. All of the issues mentioned earlier may be thought of as means for ensuring the long-run success of the company. 2.What major sources of uncertainty do you face? The major sources of uncertainty include research and development, and market analysis. â€Å"Will the substitute product work and would it be working the same?† â€Å"Is the ozone problem really directly related to Chlorofluorocarbons, or a normal cycle has actually caused these observed recent changes?† Finally, â€Å"could Du Pont’s efforts really have an effect, and how much?† â€Å"Is this effect going to bring any profit for the company?† and as a market analysis viewpoint, â€Å"will the market and society accept them?† 3.What corporate objectives would be important for you to consider? Do you think that DuPont’s objectives and the way the company views the problem might have evolved since the mid-70s when CFCs were just beginning to become an issue? DuPont’s views of the situation Of course have changed over time. Early on, the chlorofluorocarbon issue was basically ignored. DuPont was the largest CFC producer in the world with a 25% market share in the 1980s.This product was a less hazardous alternative to the sulfur dioxide and ammonia and was widely used as refrigerants in refrigeration, ACs, and medical inhalers for asthma patients. In March 15, 1988 NASA announced that CFCs were not only creating a hole in the ozone layer above Antarctica, but also thinning the layer elsewhere in the world. After NASA announcement, DuPont announced that it would begin to phase out the CFCs. It invested more than $500 million in this case and commercialized a family of refrigerants with zero or lower ozone depletion effects in January 1991 for the first time.

Drug Enforcement :: essays research papers fc

What we Prohibit We Cannot Control: Restriction Before Education?   Ã‚  Ã‚  Ã‚  Ã‚  There is a definite problem regarding the laws that enforce drug use in the United States today. Think about this question. Why are some of the most injurious, addictive, and mind altering substances in the world--tobacco and alcohol--legal, while other drugs are illegal that potentially cause no harm and have very little abuse?   Ã‚  Ã‚  Ã‚  Ã‚  The United States has declared 178 substances illegal. These substances are believed to be so dangerous that they are controlled at the highest level for medical use or forbidden outright, even for medical research. Remarkably many of these substances are not physically harmful and have never caused a death. Every year, legal drug use results in about fifteen percent of all hospital admissions, with one hundred thirty six billion dollars in medical costs. It seems odd, then, to make such a big distinction between legal and illegal drugs regarding the law.   Ã‚  Ã‚  Ã‚  Ã‚  A startling fact, Congressman Newt Gingrich, the Speaker of the House, proposed legislation that would impose the death penalty for people caught carrying as little as two ounces of marijuana. He excused his own past marijuana use by explaining that pot smoking â€Å"was a sign that we were alive and in graduate school in that era.† Prison sentences for being caught with a large amount of marijuana are ten years, mandatory minimum, with no parole allowed. A prison sentence for murder six point three years. That is the average served, with parole allowed. The average sentence for a first time, non-violent drug offender is longer than for rape, child molestation, bank robbery, or manslaughter.(Gahlinger 2) This is an appalling statistic. The government is enforcing harsher punishment on a marijuana smoker compared to a murderer!   Ã‚  Ã‚  Ã‚  Ã‚  The government is filling prisons with drug offenders that will not learn anything while there. Most likely when their term in prison is over they will go back to the same thing that they were doing before they went in to the system. Billions of tax payer dollars are keeping these drug offenders behind bars when a drug treatment program could be helping them to correct current addictive behavior and how to curtail their thoughts and actions to a more positive lifestyle. While the government puts one drug offender away another one is ready to step up to the plate and replace him or her. This is a never ending cycle. â€Å"Why do we not speak of ski abuse or a chain saw problem?

Meaning of Life and Success Essay

The most important thing in my life is thought to be happiness. In order to achieve success you must adjust to very situation with ease. Success is it the process of doing a task and receiving a positive result, or is it simply achieving one’s own personal goals. According to The American Heritage dictionary success is, â€Å"the achievement of something desired, planned, or attempt†. The word success itself means to achieve your goal or get the point that you looking for. Some people success meant to them to be rich or to finish school and work high pay jobs. But for me success means more than that. Success means to me have peace and love; also to get married and to enter heaven after this life is over. To be sure, everybody who has peace and love is a successful succeeding person. Without peace and love there is no success. You wake up in the morning and you don’t worry about anything that day; that is success for me, because the life is short, you don’t have to be concerned about anything. Also if you have a family that loves you and is always happy for what you are doing, that is success. In addition, if you take care of your old parents and they love you and they live a happy life, which is success for me. Additionally, success is also something that is viewed differently in the eyes of everyone. This is because success means doing what I have always wanted do being where I have always wanted to be. My goal in life is to eventually get married to a good wife and have many happy children and if I accomplished that, then I could view myself as having success. Lastly, meaning of success for me is to enter the heaven after this life is over. We know that life in this world is too short, and we don’t know when we are going to die and what we are going to get after this life. That is a simple answer; do good deeds in this world and you are going to be successful in the life hereafter. That means you enter the heaven for sure and that is big reward from God to his mankind. There is no dying after this life; that means if you don’t enter the heaven you will be the loser and who ever go in the heaven will be the winner. In conclusion, I still agree with the idea I presented: however according to the dictionary and many other resources, success means to them achievement. But according to my own opinion success means to believe the ones of God, and to have peace and love in your whole life, and to get in heaven the life hereafter.